[11][12] In 1982, it acquired the movie studio Columbia Pictures for $692 million. [13] Coca-Cola then launched a series of entertainment takeovers, namely Merv Griffin Enterprises and Embassy Communications in the mid-1980s, forming the Entertainment Business Sector, which would later merge with Tri-Star Pictures to start out Columbia Pictures Entertainment, with CPE holding a stake in the company. [14][15] Coca-Cola sold Columbia to Sony for $3 billion in 1989.
20 per share). [117] China's ministry of commerce blocked the deal on March 18, 2009, arguing that the deal would hurt small local juice companies, could have pushed up juice market prices, and limited consumers' choices. [118] Coke Mini can[edit] In October 2009, Coca-Cola revealed its new 90-calorie mini can that holds 7. 5 fluid ounces. [119] The mini can is often sold in 8 packs. Despite costing nearly 30 percent more per ounce, the mini cans have been met with positive sales figures.
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[13] World of Coca-Cola[edit] Coca-Cola operates a soft drink themed tourist attraction in Atlanta, Georgia; the World of Coca-Cola is a multi-storied exhibition. It features flavor sampling and a history museum, with locations in Las Vegas, Nevada, and Lake Buena Vista, Florida. [96][97] Brands[edit] Other soft drinks[edit] Vendor machine in Berlin, Germany The Coca-Cola Company also produces a number of other soft drinks including Fanta (introduced circa 1941) and Sprite. Fanta's origins date back to World War II during a trade embargo against Germany on cola syrup, making it impossible to sell Coca-Cola in Germany. Max Keith, the head of Coca-Cola's German office during the war, decided to create a new product for the German market, made only from products available in Germany at the time, which they named Fanta. [98] The drink proved to be a hit, and when Coke took over again after the war, it adopted the Fanta brand as well.
C2 contains a mix of high fructose corn syrup, aspartame, sucralose, and Acesulfame potassium. C2 is designed to more closely emulate the taste of Coca-Cola Classic. Even with less than half of the food energy and carbohydrates of standard soft drinks, C2 is not a replacement for zero-calorie soft drinks such as Diet Coke. C2 went on sale in the U. on June 11, 2004, and in Canada in August 2004; it was replaced in 2013 by Coca-Cola Life. Starting in 2009, the Coca-Cola Company invested in Innocent Drinks, first with a minor stake, increasing to 90% in the first quarter of 2013. [104] It was in May 2014 when Finley, a sparkling fruit-flavored drink, was launched in France. It was launched in other countries later, [105] including Belgium and Luxembourg in September 2014.
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^ a b c "What Coca-Cola's Marketing Blunder Can Teach Us About America". Time. Archived from the original on August 21, 2018. Retrieved September 6, 2018. ^ "7 strategies Coca-Cola used to become one of the world's most recognizable brands". Business Insider. Retrieved September 6, 2018. ^ "History of The Minute Maid Company". Fundinguniverse. Archived from the original on January 5, 2012. Retrieved July 29, 2012. ^ "Merger Discussions Being Held By Coca-Cola and Minute Maid; Soft Drink Company Would Issue 1 Share for 2. 2 of Citras Juice Concern COCA-COLA HOLDS TALKS ON MERGER (Published 1960)".
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[87] The head of sustainability Bea Perez has said they will continue to use plastic, noting "customers like them because they reseal and are lightweight". As part of Coca-Cola's global initiative in UK "World Without Waste", the company has started rolling out new versions of plastic bottles featuring an attached cap. In a statement made by Jon Woods, general manager at Coca-Cola Great Britain, "This is a small change that we hope will have a big impact, ensuring that when consumers recycle our bottles, no cap gets left behind, " [88] Racial discrimination[edit] In November 2000, Coca-Cola agreed to pay $192. 5 million to settle a class action racial discrimination lawsuit and promised to change the way it manages, promotes, and treats minority employees in the US.
^ "Topo Chico Acquired by Coca-Cola". Food & Wine. Archived from the original on August 11, 2019. Retrieved August 11, 2019. ^ "Coca-Cola to buy Costa coffee for £3. 9bn or $4. 9bn". August 31, 2018. Archived from the original on August 31, 2018. Retrieved August 31, 2018. ^ "Coca-Cola acquires beloved Maine soda Moxie". The Boston Globe. Archived from the original on April 24, 2019. Retrieved February 17, 2019. ^ Wiener-Bronner, Danielle (August 14, 2018). "Coca Cola is fighting Gatorade by investing in BodyArmor".
In 1969, the company released Simba, which was a take on Mountain Dew, and had packaging that was African desert-themed, replete with an African Lion as the symbol of the brand. The tagline was "Simba – It Conquers the African Thirst. " Also in 1969, the company released a line of products under the name of Santiba, which was targeted for mixing cocktails and party usage, products including Quinine water and Ginger Ale. Like the above-mentioned Simba, the Santiba line of products was short-lived in the marketplace. BreakMate[edit] No longer manufactured, the Coca-Cola BreakMate was a three-flavor dispenser introduced by Coca-Cola and Siemens in 1988. Intended for use in offices with five to fifty people, [101] its refrigerated compartment held three individual one-litre plastic containers of soda syrup and a CO2 tank.
^ Jarvis, Paul (December 21, 2016). "Coca-Cola Buys AB InBev Out of Africa Unit for $3. 2 Billion". Bloomberg News. Bloomberg. Archived from the original on February 1, 2017. Retrieved February 1, 2017. Coca-Cola Co. will pay $3. 15 billion to buy Anheuser-Busch InBev NV out of an African bottling joint venture... Coca-Cola also agreed to buy AB InBev’s interest in bottling operations in Zambia, Zimbabwe, Botswana, Swaziland, Lesotho, El Salvador, and Honduras for an undisclosed sum.
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Archived (PDF) from the original on February 7, 2016. Retrieved November 11, 2018. ^ "2011 Annual Report" (PDF). Archived (PDF) from the original on May 8, 2016. Retrieved November 11, 2018. ^ "2012 Annual Report" (PDF). Archived (PDF) from the original on April 11, 2016. Retrieved November 11, 2018. ^ "2013 Annual Report" (PDF). Archived (PDF) from the original on April 2, 2019.
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